Personality Rights Survey: contributions welcome
I'm delighted to provide space to the following project of colleague Gillian Black:
PERSONALITY RIGHTS
Celebrity endorsement is a popular marketing tool, which has considerable benefits (both financial and in kind, such as goodwill and publicity) for the companies promoting their goods or services and for the celebrities attaching their image or reputation to those goods or services. But the scope of the legal protection in the UK for companies, celebrities and the media is uncertain - what rights should celebrities have, if any? What is the position for a company wishing to use a celebrity image - does it need consent or not? What remedies are available?
Gillian Black, a lecturer in law at Edinburgh University, is researching this area and has designed a questionnaire to find out more about current opinion and experience of commercial exploitation of persona, to help determine what the best legal response should be. To have your say, click on this link http://www.surveymonkey.com/s.asp?u=940732535576 and complete the online questionnaire. It should take about 10 minutes, and it closes on 18 September 2006.
PERSONALITY RIGHTS
Celebrity endorsement is a popular marketing tool, which has considerable benefits (both financial and in kind, such as goodwill and publicity) for the companies promoting their goods or services and for the celebrities attaching their image or reputation to those goods or services. But the scope of the legal protection in the UK for companies, celebrities and the media is uncertain - what rights should celebrities have, if any? What is the position for a company wishing to use a celebrity image - does it need consent or not? What remedies are available?
Gillian Black, a lecturer in law at Edinburgh University, is researching this area and has designed a questionnaire to find out more about current opinion and experience of commercial exploitation of persona, to help determine what the best legal response should be. To have your say, click on this link http://www.surveymonkey.com/s.asp?u=940732535576 and complete the online questionnaire. It should take about 10 minutes, and it closes on 18 September 2006.
posted by Dr Abbe Brown at 9:15 pm
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